How Lacoste Lost Its Crocodile Trademark

Lacoste swaps its iconic crocodile logo for 10 endangered species in limited-edition line

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The Lacoste Logo is a Crocodile

Lacoste logo

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Why is the Lacoste logo a crocodile? - Mainline Menswear Blog

Lacoste Replaces The Iconic Crocodile Logo To Raise Awareness About The Endangered Species