What Place Does Marketing Hold In The Strategic Plan Of An Organization? — Griffin & Co. Strategic Marketing Methods

Ask many people what they think marketing is and they will group it in the same category of sales. The truth is that marketing is way more than that, the collective process of…

Griffin & Co. is an inbound marketing communications firm located in Arlington, Virginia. David and Bonnie bring over 24 years of experience in a variety of industries to your business through the areas of marketing, branding and business development. Whether your business needs simple monthly blog posts, a refresh of your website, SEO, SEM or a complete marketing strategy, Griffin & Co. can help.

Chapter 4: Strategy and Strategic Planning – Strategic Marketing in the Global Forest Industries

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Chapter 4: Strategy and Strategic Planning – Strategic Marketing in the Global Forest Industries