By A Mystery Man Writer
Reducing the activity of going clothes shopping to two statistical groups, online and offline shoppers, misses the point.
Opinion: The customer purchase journey is complicated.
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Here's what the data says about the way we buy clothes now
Convenience is driving e-commerce growth and influencing consumer decisions
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A clothing glut means shoppers can look forward to holiday
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For shopping, Americans turn to mobile phones while influencers become a factor
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