Hello Kitty: Why the iconic brand partners with micro-influencers

On Day One of Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

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How Birds Eye brought fish fingers back into style with reactive marketing

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Branding to the Extreme - Hello Kitty to be Brand Advertiser on

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty: Why the iconic brand partners with micro-influencers

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty Logo

Category: User generated content