Helena Chow AIDA Shoreditch - MOXON London

By A Mystery Man Writer

Nestled in the bustling hub of East London is AIDA Shoreditch. The multi-concept store is a reflection of its vibrant surroundings, with a wide scope of design-led goodies available inside. AIDA serves many purposes. It’s a cafe, serving thirsty shoppers coffees, fresh smoothies and that Rose Latte. It’s a spot for homeware, interiors and stationery. It’s kitted out with both menswear and womenswear, with a healthy selection of trainers and tools for shoe and fabric care. It may come as a surprise that the multifaceted AIDA is actually a family business. The store came about after four sisters (all lucky enough to share the same creative eye) united forces to create a ‘space where the experience is valued as highly as the collections’. Speaking of the homegrown beginnings of AIDA, Helena Chow (1/4th of the sisterhood) explained: ‘AIDA is