Gucci Success Story Snapchat for Business

See how Gucci succeeds with Snapchat Ads by leveraging Snap’s AR platform to create awareness and excitement around the launch of their new sneaker collection.

Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz • The Shelf Full-Service Influencer Marketing

Augmented Reality Can Be Real Gucci, by Han Nguyen, Marketing in the Age of Digital

Fashion brands hesitant to use Snapchat for business, says report

Snapchat and UM MENAT release AR lens tactics study - Campaign Middle East

Case Study: Gucci's Web3 Playbook - by Marc Baumann

Snapchat invests in AR shopping solutions

GUCCI MARKETING REPORT by Dominica Buonasorte - Issuu

Who owns Gucci? - FourWeekMBA

The digital strategy driving Gucci's growth - Digiday

Snap Inc. Launches 'Open Your Snapchat' Global Marketing Campaign In UAE And Saudi Arabia - The Brandberries