Greggs vegan sausage roll is a key revenue booster

Turns out, sparking a culture war over a pastry is good for business.

Greggs saw its company value plunge by £16 million the equivalent of 13 million sausage rolls - London Business News

How to grab a FREE Greggs sausage roll if you're in London this Friday

Greggs Shares Jump 13% Since Vegan Sausage Roll - vegconomist - the vegan business magazine

Greggs shrugs off strikes and cold weather to report £1.5bn in annual sales

Greggs vegan sausage roll is a key revenue booster

Fast forward to 2042, when a Greggs sausage roll could cost nearly £2 - Chronicle Live

Greggs hikes price of iconic sausage roll due to supply issues - Daily Star

Greggs staff have shared the secret of how they tell their famous pasties apart - Wales Online

Greggs' sales top £1bn as vegan sausage roll helps boost customer numbers, The Independent

From sausages to chocolate, we blind taste test best-selling vegan substitutes to see if you can spot the difference – The Sun

Iceland to launch Greggs frozen vegan range - Vegan Food & Living

Greggonomics: How a bakery conquered Britain