Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544626)

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license- holder

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Parade bought by Fruit of the Loom licence holder

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