Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

Parade is being acquired by Ariela & Associates International, an intimates manufacturer and licensee of Fruit of the Loom.

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder

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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder

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Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

Women's Fruit of the Loom® Signature 5-pack Ultra Soft Briefs Size XL (8)

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