Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

International-Business-Dr-R-Chandran-E-book

Strategist Vol 3, PDF, Pepsi Co

Introduction To Fashion Industry Manual, PDF, Fashion

Project - Dominance of Foreign Brands & Lessons For New Entrants in Indian Sportswear Organized Retail Sector1., PDF, Brand

Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India

Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap

Aditya Birla Fashion and Retail to take over Reebok's operations in India

Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India

Management lessons business leaders can learn from sports - BusinessToday

Strategist Vol 3, PDF, Pepsi Co

Reebok launches its maiden campaign under its new owners in India

Reebok launches its maiden campaign under its new owners in India