Why Doesn't Fashion Cater to Petite Women? Petite Femme - Sustainable Fashion for Petite Women

Our journey began with this question when we discovered that standard sizing was designed to fit women of above average height.  According to population data, the average female height in Australia, North America and the UK is between 5'3" and 5'4" but almost all fashion brands design their clothes to fit a standard height of 5'5" to 5'6". This discrepancy of 2 to 3 inches makes a world of difference, as every petite woman will know.    In this blog, we start to unravel the answer by delving into the history of standard sizing.  A brief history of sizing To understand where sizing standards come from, we have to go back more than 200 years. Prior to industrialisation, garments were made-to-measure at home or by local tailors in small workshops. By the turn of the 20th Century, technological advancements made it possible
Our journey began with this question when we discovered that standard sizing was designed to fit women of above average height.  According to population data, the average

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