Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

TikTok Doubles Down on Community, Creators with New Platform

e.l.f. Cosmetics, elf makeup

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How e.l.f. Cosmetics Ignited The TikTok-Led Beauty Revolution

ELF's Tiktok campaign pays off as Q3 sales up 6 percent - Global

Beauty TikTok: Top TikTok Tips for Cosmetic Brands

Glitter Magazine Viral e.l.f Products That You Will Love

Graphic Design, graphic design