Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs Have Failed?

Companies often turn to former CEOs when things turn bad. However, a new study suggests that — with the odd notable exception — this tends not to work.

Superdry chiefs resign after founder wins comeback fight

Superdry co-founder in talks to buy back ailing brand after sales slump

Superdry chiefs resign after founder wins comeback fight

Superdry reports £148m loss as cost of living crisis affects

What's next for Superdry now that Julian Dunkerton has cemented

Superdry tells co-founder Julian Dunkerton he's not welcome back

Boomerang CEOs are a sign of poor succession planning

Superdry Brand Sale Huge Savings

Mark Ritson: Superdry's returning founder can restore the brand's DNA

Can Founder Kevin Plank's Return to Under Armour Defy the

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Boomerang CEOs are a sign of poor succession planning

Superdry Founder Dunkerton Explores Taking Retailer Private - BNN

Superdry co-founder in talks to buy back ailing brand after sales