A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

What if Nykaa wants to add story/reel feature to help brands promote latest/upcoming products in their app?🤔 How they might do it? Here is…
This project is part of the 48-hour Product Design Challenge. Actually 48+48 hour for me…😅 Yes, because I was part of the volunteer team of this event. Okay, let’s come back to the topic. In this…

A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

Nir Eyal's Hooked Model

How apps get built to be addictive: the Hook Model

A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

The Secret to Driving Customer Engagement - Impakter

I read this Product book so you don't have to — the essential guide to Hooked by Nir Eyal, by Eduardo Mignot

PDF) Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

Well explained 🔥 - Azhar Uddin - Medium

A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

UX Case Study — An attempt to redesign Nykaa's streaming and improve DAU (Daily Active Users) and ACV (Average Cart Value) in 48 hours, by Gaurav