By A Mystery Man Writer
When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ
The Brand Story: Lululemon - MarcomCentral
Zovari - Sustain/able Activewear Brand Strategy + Content — Gabi Knipe Creative
Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine
How The Lululemon Brand Became Iconic In Athletic Wear - Kimp
Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine
Lululemon: The Fitness Brand Designed For Real Life, The Journal
Brand Lululemon: An Unconventional Journey - Paul Writer
Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand