Dimensions of brand knowledge (Keller, 1993, 7).

CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY

A corporate responsibility landscape (McElhaney, 2008, 230).

Brand auditing and the development of the brand salience management model of the Statistics Study Program, Journal of Innovation and Entrepreneurship

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Rebranding To Redefine Ionternational Brand Identity, PDF, Brand

PDF) Brand equity and corporate responsibility: a review of brand valuation methods

Literature Review

ISTQB Certification: How to Pass a Test – UTOR

Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

PDF) Dimensions of brand knowledge