Patagonia: A Brand Determined to Empower People to Protect Their

By A Mystery Man Writer

The iconic 1995 Patagonia catalogue image pictures a baby being thrown over a ravine from the arms of her mother into the outstretched arms of her father. It’s one of those rare snapshots that takes your breath away for a moment, the baby (Jordan Leads, now 27 years old) is captured mid-air, vulnerable to the […]

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Consumer Goods & Retail Archives

Consumer Goods & Retail Archives

Magazine - Aware The Platform

The iconic 1995 @patagonia catalogue - Aware The platform

The iconic 1995 @patagonia catalogue - Aware The platform

The State of Sustainability in the Fashion Industry

The State of Sustainability in the Fashion Industry

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