MUJI:'no brand branding' Jayant Desai - I'm an idealist: I don't know where I'm going but I'm on my way.

Ryohin Keikaku Co.,Ltd. or MUJI (無印良品, Mujirushi Ryōhin) is a Japanese retail company, started in 1980 which sells a wide variety of household and consumer goods. MUJI started with 40 products and now includes more than 7,000 products. MUJI products range from stationery and clothing for men and women, to food items and major kitchen…

Muji – A 'No-Brand' Brand

The 7 P's of Brand called I, Me and Myself

Judges D&AD Annual 2022

Judges D&AD Annual 2023

Redesigning MUJI. Disclaimer: this was a group project…, by Amanda Tan

Inside Muji's Philosophy. Muji is a global retail brand, but its…, by Catarina Duarte

The No-Brand Brand Strategy

How One Brand Makes No-Brand Sexy to Consumers

Futari Studio • MUJI: Finding contentment in a world of desires

MUJI Project : How Does MUJI Manage To Be The No-Brand Brand?