By A Mystery Man Writer
Skinny 14.5oz Indigo Selvedge The UB101 is our skinny fit. Skinny and Straight through the leg. Made from 100% cotton sanforized 14.5oz rope-dyed Indigo Selvedge raw denim. Featuring a button fly, hidden rivets, chain-stitched hem, leather patch and signature blue ear selvedge ID. What is Raw Selvedge Denim? Raw denim
The UB101 is our skinny fit. Skinny and Straight through the leg. Made from 100% cotton sanforized 14.5oz rope-dyed Indigo Selvedge raw denim. Featuring a button fly, hidden rivets, chain-stitched hem, leather patch and signature blue ear selvedge ID.
Raw denim is the term for denim fabric that is unwashed and untreated. The vast majority of jeans sold today are produced by washing and distressing the denim in order to create an artificial worn-in look. Selvedge denim is the only true “vintage” denim as it is woven on old-school machines called shuttle looms.
No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.
The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, we do the opposite. Have you ever wondered why some “premium” jeans cost as much they do? What is the difference between jeans that sell for $250 and others that sell for $80?
We think overpriced and overhyped jeans are silly. That’s why we decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, we can offer a better product at a better price.
The Unbranded Brand is as simple as that.
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