The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Revolution Beauty leans on TikTok to incubate its next big influencer, revolution make up

Influencer: The New Science of Leading Change, Second Edition eBook : Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: : Kindle Store

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit

6 Provide Encouragement - Influencer: The New Science of Leading Change, Second Edition, 2nd Edition [Book]

Rise of the 'deinfluencer': These social media stars are BASHING brands influencers used to promote

The Fed needs to pay attention to the #deinfluencing movement #influen

Sophie Waitt on LinkedIn: #oneteamonedream

Mikayla Nogueira

Book Summary - Influencer: The New Science of Leading Change

Why The De-Influencing Trend Is Taking Over TikTok

TikTok 'de-influencers' want Gen Z to buy less - and more