The new EM Cosmetics So Soft Blush is an instant Instagram filter - Very Good Light

By A Mystery Man Writer

The brand new So Soft Blush ($30) from EM Cosmetics claims a "creamy and luxurious texture that applies seamlessly." Read ahead for our review and swatches.
Everyone holds strong opinions about blush, but this may be the first one to win them all over. It’s difficult for me to elicit a positive reaction to a blush that’s as strong as how I feel about its potential. Don’t get me wrong; I firmly believe everyone is naked without blush and there’s no point in living without it. It’s just that it’s hard to find a blush that can build pigment yet is easy to apply and control, a blush that offers flattering shade options for BIPOC skin tones, and a blush