Banana Republic Tries to Become Cool Again—By Looking to Its Past

This Nostalgic Brand From Our Youth Is Finally Making Pretty Clothes Again — The Candidly

Banana Republic - Introducing The New BR Look. Inspired by our rich legacy, we looked back to look forward, putting Banana Republic's design history in the present context. Practical. Versatile. Comfortable. Expedition-ready.

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I shopped at Banana Republic and J. Crew to see which was having more success transforming its brand and winning over shoppers. The winner was clear.

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Valerie Cargill on LinkedIn: Retail Media Makeover: The promise of AI and automation for next-level…

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Banana Republic Tries to Become Cool Again—By Looking to Its Past - WSJ

Meet the Vintage Guru Who's Making Banana Republic Cool Again