Duluth Trading Company Alaskan Hardgear TV Spot, 'Live Life' Song

As various adventurers traverse the rugged terrain of the American landscape, Duluth Trading champions its Alaskan Hardgear line as the kind of clothing and gear that can encourage shoppers to "live life less soft."

Real-life tough guys star in these spots for Alaskan Hardgear

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Alaskan Hardgear by Duluth Trading Co.

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Duluth Trading Company

Duluth trading company commercials

Duluth trading company commercials

Creative Works Alaskan Hardgear: Life Less Soft by Planet