Gen Z Doesn't Care If Their Luxury Merch Is Counterfeit

For fully half of young shoppers, fakes are just as good as the real thing.

Mounting reports confirm Gen Z favours fake luxury fashion - Thred Website

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If your plans don't include mobile, your plans are not finished

Michael Benedek on LinkedIn: #canadianthanksgiving #usthanksgiving

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BoF Insights, In the Age of BeReal, Gen-Z Says It's Acceptable to Buy Fake Fashion

Gen Z are fuelling sales of luxury counterfeits - RMIT University

Reid Litman on LinkedIn: Gen Z Doesn't Care If Their Luxury Merch

MarkSoc, FMS Delhi (@marksocfms) • Снимки и видеоклипове в Instagram

Michael Benedek on LinkedIn: #canadianthanksgiving #usthanksgiving

Inside the Minds of Young Consumers: Why Luxury Brands Struggle to Predict Gen Z and Gen

Can luxury brands trust authenticators to wipe out counterfeits?