Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

Frontiers “We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

Efficacy & value, a match?

Product/Business Archives - House of van Schneider

Why brands must focus on emotional connection

Product/Business Archives - House of van Schneider

Definitive guide: how to influence the decision making of B2B buyers

Why Your Brand Should Consider Using A Few Different Vehicle Wraps For Branding

House of van Schneider

Emotional Utility Beverages - Fonts In Use