Levi Strauss CFO explains the company's big 'DTC first' pivot

Levi Strauss & Co. (LEVI) reported fourth-quarter results that were roughly in-line with estimates. The company also announced it plans to cut up to 15% of its corporate workforce as part of its plans to build out the direct to consumer (DTC) business. Levi Strauss & Co. Chief Financial Officer and Chief Growth Officer Harmit Singh sits down with Yahoo Finance Live to discuss the plans.  Singh says that DTC accounts for about 43% of the company's business and that it's "on the way to 55." However, "DTC first doesn't mean DTC only," Singh explains, adding "We work very well with our wholesale customers. We need them to enhance our distribution globally, because our stores cannot be present everywhere. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Stephanie Mikulich
Levi Strauss & Co. (LEVI) reported fourth-quarter results that were roughly in-line with estimates. The company also announced it plans to cut up to 15% of

Levi Strauss & Co. - Recent News & Activity

How Levi's Became Cool Again

Airhouse on LinkedIn: Which Fulfillment Pricing Model is Right For You

Levi Strauss & Co. - Recent News & Activity

Levi's Direct-to-Consumer Strategy: Capturing 42% of Global

The Current Levi's posts record DTC revenue, sees consumer

How to avoid growth-at-all-costs in DTC, Airhouse posted on the topic

Nike Air Force 1 Air Tech Challenge

Being DTC First: A Q&A with Anisa Kumar - Levi Strauss & Co : Levi

Blac Chyna Enjoys Girls' Night with Amber Rose & Daughter Dream Kardashian After Leaked Sex Tape

List of top San Francisco Companies (Top 10K) - Recent News & Activity

Levi Strauss & Co. - Recent News & Activity

CSNC - May/Jun 2021 by ensembleiq - Issuu

Levi Strauss tries to solve the insider vs. outsider succession