Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

The market for dupes is booming - Marketplace

Lulu who? A cult brand takes on the booming culture of 'dupes

Brands like Jolie and Lululemon are fighting off copycats through dupe swapping - Modern Retail

Rob Lancuba on LinkedIn: Do Won Chang: The success story of the founder of Forever 21

Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri

Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly

Searches for Dupes Are Beating Out Those for the Real Thing

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

Y'all, Kmart makes pretty spot-on lululemon dupes (details in comments) : r/AusFemaleFashion

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