Lane Bryant's #ImNoAngel Campaign Takes on Victoria's Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

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Lane Bryant takes aim at Victoria's Secret in #ImNoAngel Campaign

#ImNoAngel

WWD - Lane Bryant officially launched its #ImNoAngel campaign

Lane Bryant takes on #ImNoAngel campaign

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Lane Bryant's sexy new #ImNoAngel campaign takes aim at Victoria's

Lane Bryant #ImNoAngel ad jabs at Victoria's Secret

Does your copy pick a fight? Your visitors want it to. (Updated