Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Victoria's Secret attempts to revitalize brand. Too little, too

Parade acquisition will revamp intimates firm Ariela & Associates

Parade bought by Fruit of the Loom licence holder

What the rise of real over aspirational marketing means for lingerie

Articles by Melkorka Licea's Profile

All the Details on Parade's Flash Sale for E! Shoppers

Parade Joins Ariela & Associates Portfolio

media./api/v1/images/stellar/prod/ap0311130

Victoria's Secret attempts to revitalize brand. Too little, too

What Happened at Parade

What happened to Parade underwear start-up

Bra Designers & Manufacturers Ariela & Associates International

Melkorka Licea on LinkedIn: Underwear brand Parade sold; CEO Cami

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Underwear Startup Parade Bought by Fruit of the Loom Dealer