This Fashion Brand Grew On Instagram With Help Of Celebs

Fashion Nova was among the top-trending fashion brands online in 2017. How did a retailer with only five stores get so popular? Associating its brand with Cardi B and Kylie Jenner didn't hurt.
Fashion Nova was among the top-trending fashion brands online in 2017. How did a retailer with only five stores get so popular? Associating its brand with Cardi B and Kylie Jenner didn't hurt.

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7 most successful celebrity beauty brands in the world, from Selena Gomez' Rare Beauty and Rihanna's multimillion-dollar Fenty Beauty, to Kylie Jenner's Kylie Cosmetics and Gwyneth Paltrow's Goop