The Agile Brand: Creating Authentic Relationships Between

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

The Agile Brand: Creating Authentic Relationships Between

The Rise of Brand Authenticity on Social Media

The Importance of Brand Positioning in Competitive Markets

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström

Ever Seeking: The History and Future of book by Greg Kihlstrom

Greg Kihlstrom - The Agile Brand

The Ultimate Guide to Marketing Strategies & How to Improve Your

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström

Business Value - The Agile Brand Guide

A. Kihlström: Libros

dj5l3kginpy6f.cloudfront.net/blueprints/deliver-di