LSN : Big Ideas : Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.

Victoria's Secret is leaning into comfort and women are taking notice

Barbra Lingerie Womens Underwear High-Waist Tummy Control Girdle Panties Small to Plus Size Assorted Colors Multi-Pack (Small) at Women's Clothing store

The Brands Making Great, Lowkey Underwear - Racked

The new campaign for H&M's sister brand features women with scars, tattoos, and armpit hair

ThirdLove: how the bra brand pivoted from AI to female empowerment - Vox

Madalynne Intimates + Lingerie - Bralettes to Buy and Sew!

How a Lingerie Company Built Its Brand on Social Change - Shopify

How Meg Wolitzer Bridges the Feminist Generation Gap in 'The Female Persuasion

Lingerie brand attempts to empower women -- both those who wear and make their undergarments

Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear • The Shelf Full-Service Influencer Marketing