80% of People Wear the Wrong Bra Size—Here's How ThirdLove Is Making Things Right (2023)

Heidi Zak’s own shopping experience led her to create ThirdLove, a challenger to traditional lingerie brands, with more than 10 million bras sold.

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Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-Way Stretch Fabric, Lightly Lined Cups up to H, Midnight Black, 34B at Women's Clothing store

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This Is How A Bra Should Fit - How Is A Bra Supposed To Fit Properly? - ThirdLove