Bleuet: OUR PURPOSE

By A Mystery Man Writer

Bleuet was born from my frustration with the bra buying experience for my tweens girls and my struggle to find responsibly manufactured bras that weren’t too flimsy, sexy or itchy. Bleuet designs bras, camisoles, and apparel for a girls active life, that gives them comfort + confidence and celebrates them just as they are and re-imagines the tween and teen bra buying experience by giving it the significance it deserves. Our mission is give all girls more - more say, more opportunities, more confidence and more options when it comes to undergarments for their growing and changing bodies and resources to support the people who love them raise strong, confident and kind girls. She needs Bleuet (blue-ay), not lingerie. - Liz Rietz CEO / Founder