update] JCPenney Beauty Brands & Locations Announced

The more than 170 brands at JCPenny Beauty will be available beginning October 15, 2021 online at jcp.com.

JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience

JCPenney New Beauty Plan Adds New Excitement For Customers

JCPenney is the latest department store to announce a major turnaround plan - Modern Retail

JCPenney launching inclusive in-store, online beauty concept - Bizwomen

JCPenney tags $1B for upgrades The Arkansas Democrat-Gazette

JCPenney Names New Transformation and Strategy Officer - Retail

JCPenney Gets More Inclusive with 39 New Beauty Brands - The Krazy Coupon Lady

Sephora opens in California JCPenney - The BayNet

JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience

Loyalty360 - JCPenney Invests $1 Billion In Stores to Improve Customer Experience and Enhance Digital Capabilities

JCPenney Beauty Open in 600+ Stores Nationwide – Penney IP LLC

update] JCPenney Beauty Brands & Locations Announced

JCPenney to roll out in-store JCPenney Beauty shops nationwide - New York Business Journal

JCPenney debuts inclusive new beauty concept at 10 stores including Mesquite - CultureMap Dallas