This Texas-Based Cheer Clothing Company is Disrupting the Industry

Dallas-based Rebel Athletic is making a name for itself in a market that, for years, has been dominated by one company.

Under Armour Disrupts NYC Market With Innovative New Retail

Kim Kardashian is Choosing Herself: Vogue's March 2022 Cover Story

How Dallas-Fort Worth fuels the $1 billion cheerleading industry

Netflix cheerleading docuseries sheds light on $2B industry

Kim Kardashian is Choosing Herself: Vogue's March 2022 Cover Story

The Psychology of Road Rage

Look: Heated College Basketball Cheerleader Video Goes Viral

After Disrupting NFL Apparel Business With Taylor Swift & Simone

TURNING BACK THE CLOCK

Area schools take part in cheerleading competition

Leading Cheerleading Apparel Company Saves $561k with Humach