By A Mystery Man Writer
Roughly five years after Toys R Us and Babies R Us liquidated, brand management firm WHP Global has partnered with American Dream Mall owner Triple Five Group to open the new flagship Babies R Us store in the East Rutherford, New Jersey, shopping complex. The brand is the same, but the store is more experiential with a stroller test track, a car seat demo, registry consultations, and a new learning center. CNBC's Courtney Reagan reports on the future of Babies R Us, its plans for a national rollout, and how the company expects to take market share from the Buy Buy Baby liquidation.
Roughly five years after Toys R Us and Babies R Us liquidated, brand management firm WHP Global has partnered with American Dream Mall owner Triple Five Group to open the new flagship Babies R Us store in the East Rutherford, New Jersey, shopping complex. The brand is the same, but the store is more experiential with a stroller test track, a car seat demo, registry consultations, and a new learning center. CNBC's Courtney Reagan reports on the future of Babies R Us, its plans for a national rollout, and how the company expects to take market share from the Buy Buy Baby liquidation.
Toys 'R' Us reopening at mall in New Jersey today; just in time
Babies 'R' Us Makes Its Return To Brick-and-Mortar, Setting, 56% OFF
9 Bed Bath & Beyond sites to be replaced by Toys 'R' Us, Babies 'R
Toys 'R' Us is coming back. Soon, it'll be almost everywhere
The Rise and Fall of Toys R Us
Babies 'R' Us Makes Its Return To Brick-and-Mortar, Setting, 56% OFF
Be a smart shopper during Toys R Us liquidation 'sales
Toys R Us closes Babies R Us: Best alternative baby registry options
Reno Toys R Us begins liquidation sale with up to 30 percent discounts
Babies R Us Closing Stores, Begin Clearances Sales: Photos, Details