By A Mystery Man Writer
The Guardian News and Media's commercial director Nick Hewat predicts that 2016 will be a year of fewer, bigger, better branded content campaigns that use data to target consumers at the right time. He believes this will be essential to ensure your brand is the 'chosen one'.
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Asda shoppers are going wild for sexy bras which are scanning for £2 down from £14 - with one woman grabbing eight