Gen Z and Millennial Women Are Driving Hoka Sneakers to Sales Record

Hoka is seeing significant growth in the 18-34 consumer demographic. The group drove the largest year-over-year increase in the most recent quarter.

Nike earnings and the rise of chunky, ugly sneakers

Teens Won't Shop in a Store if it Doesn't Have a Strong Wi-Fi Signal

Why these chunky, ugly running shoes are selling like crazy

Hoka One One Simplifies its Name, Secures Hoka.com

How Did Hokas Become So Popular? - The New York Times

Why these chunky, ugly running shoes are selling like crazy

Sustainability, Denim, Uniqueness Driving Gen Z Sales As Pandemic

Allbirds Sees High Conversion Rates With Millennials, Similarweb

HOKA: The secret behind the shoes brand's sales success and popularity

Hoka One One Sneakers Are Having a Major Celebrity Moment

How Deckers Is Stealing More Running Market Share as It Aims to

Shoppers Want Uggs and Hokas. The Brands Are Boosting Growth for