Levi Strauss, American Experience, Official Site

You might think that Levi Strauss invented jeans. In reality he is the man who brought them to market and made millions.

The CJM

Riveted' doc unfolds controversial history of denim jeans

How Denim Became a Political Symbol of the 1960s

Watch Riveted: The History of Jeans

Watch The Gold Rush, American Experience, Official Site

Watch Riveted: The History of Jeans

Fifty years of Jeans Fashion, American Experience

Tailor Shop - Custom Clothing, Jean Repairs & Tailoring

Levi's - Levi Strauss: A History of American Style opens today at