American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

But the brand is serious about not retouching its half-naked male models.

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Don't believe the latest viral videos about American Eagle's male models

This Body Positive Male Underwear Campaign Was Actually A 'Joke

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

Aerie April Fooled us with their male body positivity ads

Aerie Man Campaign Was an April Fools' Joke - ATTN

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

American Eagle April Fools Aerie Men Campaign

American Eagle thinks male body image is a joke

Aerie Man Was a Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke