Ajio: Ajio set to become Reliance Retail's first profitable online

Reliance had started Ajio in 2017. Ajio reduced marketing cost with five different storefronts for each consumer class. It lined up 4,000 stock points for last-mile fulfilment, including Reliance Retail's nearest store for delivery, which brought down logistic cost at the operational level. Also, return rates reduced to around 28% of orders from 35-36% earlier.

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times