More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…

Ad for Warner's Brassieres and Bandeaux 1920

July, 2019

Garters, Flappers, Rolled Stockings, and Other Stocking Stories

Underthings witness2fashion

Uplift” Changes Brassieres: 1917 to 1929 (Part 1)

Vintage Styles in Larger Sizes, witness2fashion

Jumbled Musings and Fashion Surprises

Changing the Foundations of Fashion: 1929 to 1934

Underthings witness2fashion

Vintage Styles in Larger Sizes, witness2fashion

long bust flattening bandeau worn with a girdle DeBevoise ad 1925