Victoria's Secret acquires Adore Me for $400 million to fuel

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Acquisitions Vogue Business

Acquisitions Vogue Business

Will Adore Me bring love to Victoria's Secret? - RetailWire

Lingerie Vogue Business

Victoria's Secret acquires Adore Me for $400 million to fuel comeback

adore me catalog for Sale,Up To OFF59%

Acquisitions Vogue Business

adore me catalog for Sale,Up To OFF59%

Inclusivity Vogue Business

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Fashion Companies: News, Insights & More, Vogue Business, Page 18