By A Mystery Man Writer
Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
Design in China e24 - MAIA ACTIVE- A Leading Activewear Brand
Lululemon DTC - Community Strategy in China
How Fashion Brands Leverage Red/Xiaohongshu: Content, KOLs, and
Lululemon DTC - Community Strategy in China
HOME, Next In China
Work Lululemon - From 10 traditions to 10 ways of practice.
China's Little Red Book App To Shine A Spotlight On Co-creation
Shilin Song, Author at WalktheChat
A Look into Lululemon and Maia Active's KOL Strategy on Red
China's Little Red Book App To Shine A Spotlight On Co-creation