ASICS: creating quality lifestyle through intelligent sports

Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?

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ASICS: creating quality lifestyle through intelligent sports

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Enjoy comfier runs with the GEL-NIMBUS™ 25 trainers from ASICS. This lace-up pair features soft cushioning for a cloud-like feel underfoot. Made with

GEL-NIMBUS™ 25 Trainers

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