CRAFTING A CONTEMPORARY RETAIL EXPERIENCE - LGA Partners
By A Mystery Man Writer
It’s been almost 25 years since Paco Underhill’s studies on human behavior in shopping changed how we devise retail design strategies. His famously coined concepts, like the Invariant Right, the theory that American shoppers tend to stick to the right side when entering a store, have inspired store owners and retail architects to cater their
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LGA Partners
LGA Partners
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