ThirdLove says 41% of its customers have signed up for its loyalty program - Modern Retail

Most, if not all, DTC companies don't launch with a loyalty program. Given that these brands are often first built around a single "hero product," that doesn't leave them with much room to offer customers additional add-ons once they spend a certain amount. But, six-year-old lingerie brand ThirdLove decided to launch a loyalty program, called Hooked, in November in conjunction with a revamp of its promotional offerings.

ThirdLove Says 41% Of Its Customers Have Signed Up For Its, 48% OFF

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Customers Sitting on $100 Billion of Unredeemed Loyalty Points

ThirdLove Says 41% Of Its Customers Have Signed Up For Its, 48% OFF

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What's not to love about ThirdLove? - RetailWire

Retail Customer Loyalty Program, Points & Reward Management