Kim Kardashian's $4 Billion Skims Joins Gen Z At The Mall. Here's Why

Celebrity-backed retail brands have opened more than 300,000 square feet of space in the U.S. in the last decade.

NBA and Kim Kardashian's Skims in sponsorship deal

Brand to Watch: SKIMS – A Win Among NBA and WNBA Fans - CivicScience

Beyoncé Joins Celebrities Diving Into Beauty With Hair Care Line Cécred

Kim Kardashian's Skims brand is now worth $4 billion

Kim Kardashian's Skims Chasing $4 Billion Valuation in Pre-IPO Round

Brand to Watch: SKIMS – A Win Among NBA and WNBA Fans - CivicScience

Retail Pro International, LLC on LinkedIn: How WOW Concept is curating an immersive, connected customer experience…

Retail Pro International, LLC on LinkedIn: #retail #retailpro

How Skims celebrity campaigns won the internet - Vox

Kim Kardashian's SKIMS line doubles valuation to $3.2 billion

Vladimir Kim

What was the marketing strategy that catapulted Kim Kardashian's SKIMS into a $4 billion business?